Transforming a Centrally Located
Shopping Center into a Creative Workplace

Being re-developed by SIGNA, Austria’s largest privately-owned real estate company, this 65,000 square meters building structure originally was built as the shopping center “Centrum Warenhaus” in East Berlin in 1979. It was reimagined by JASPER ARCHITECTS for retail and office use space.

UP! Berlin was inaugurated on March 18th 2021 and the keys were handed over to the main tenant ZALANDO, an online fashion retailer.

Before and After: Transformation of Galeria Kaufhof am Ostbahnhof to UP!. Berlin, Completed 2021

JASPER ARCHITECTS won the project through a design competition in 2016, seeing an opportunity to strip the 80 x 80 meters square building in Berlin’s Friedrichshain district down to its structural concrete columns and floor plates and then cutting voids into the structure on each side of the building to flood the interior with natural light.

These triangular cuts on all four facades as well as strategic terracing of the floors, create further access to light and optimizes views to the surrounding area. All levels have access to outdoor spaces for working, entertaining, and relaxing.

Wrapped in high-quality glass, what was once an interior-focused shopping center has been reimagined as an outwardly-focused center for productivity, creativity and community.

 The Transformation Process Step by Step